Margarita Madness, Sponsored By Chili's

This interactive microsite — designed to grow awareness of Chili’s new line of flavored drinks — allowed users take a geek-flavored personality quiz to determine which Chili's margarita they were most like, specifically targeting the gaming audience that the restaurant wished to hit. I came up with the concept, wrote dozens of questions, developed the back-end code, and oversaw the design, which followed the look and feel of the Chili’s campaign.